Pricing that's drifted, so similar clients pay very different rates.
Profit Recovery · Margin Architecture
There's profit hiding in your business, and standard reporting won't show you where.
Artemina finds where it's leaking, how much you could recover, and what to fix first: a quantified read on the profit already inside your business. Built for recurring-revenue founders at $3M ARR and up.
Where Your Profit Goes Missing
Every business leaks profit. For most, the leak is bigger than they realize, and often invisible from the inside.
The reason is usually structural. Traditional reporting works in aggregates, so a healthy bottom line hides the service line quietly bleeding, the accounts priced too low, the drift no one caught.
Growth outruns the systems built to watch it so you feel it before you can find it: the totals look fine, but the profit isn't what it should be.
I've spent more than a decade finding exactly this. It almost always traces to a few quiet culprits:
A service line everyone assumes is profitable isn't, once you load in the true cost.
Cash that lands late or gets written off, quietly distorting the picture.
Small leaks that look immaterial line by line and add up by year-end.
AI is reshaping the math, too: as the cost of delivery drops, every service line's economics shift, and the operators who can see their own numbers turn that into recovered profit.
Artemina shows you where your profit is going, and puts a conservative dollar figure on how much of it you could recover.
Flagship engagement
The Profit Recovery Diagnostic
Our flagship engagement. A fixed-scope analysis that finds the profit hiding in your business, shows how much you could recover, and tells you what to fix first.
The Diagnostic examines three core areas of your economics and pinpoints where revenue is distorted, where margin slips, and where the timing of your cash is costing you.
You get a measurable, prioritized picture of the opportunity: not a strategy deck, not an operational audit. Every figure is modeled conservatively, so what you see is a floor you can trust rather than an optimistic projection.
findings · executive summary
Recoverable · annualised
$
modelled to a conservative floor
01Pricing
consistency · drift · discounting
02Margin by service line
loaded cost · cross-subsidy
03Revenue capture
billing · write-offs · timing
ranked by impact and effort · 90-day plan attached
Who it's designed for
Recurring-revenue operators doing $3M or more in annual revenue who:
Are growing fast enough that the systems haven't caught up to the revenue
Operate multiple pricing tiers or service lines
Manage delivery or fulfillment teams
Suspect there's money hiding in the model and want it quantified before making changes
What gets modeled
The three places recoverable profit most often hides:
Your pricing.
Whether comparable clients are priced consistently, whether discounts and increases are holding, and where pricing has quietly drifted.
Your margin by service line.
What each service really costs once labor and overhead are loaded in, and which lines are carrying the others.
How and when you collect.
Where money slips away through billing, write-offs, or slow collections, and what that timing costs you.
Every finding is modeled conservatively and expressed as an annual dollar range.
What you walk away with
01
A dollar figure for the opportunity. One conservative, annualized range for the recoverable profit found, so the value of acting is concrete from page one.
02
A ranked list of what to fix first. Every issue, ordered by impact and effort, so you know where to start and what each fix is worth.
03
A service-line profitability breakdown. Which services actually make money and which quietly lose it, once real delivery cost is included.
04
A revenue-capture read. Where money leaks through pricing, billing, or collections, and roughly how much.
05
A 90-day action plan. A sequenced set of corrections, so the findings become a plan rather than a report in a drawer.
06
An executive summary. The full picture in a form you can hand to a partner, a CFO, or a board without translating it first.
Fixed scope, a two-to-three-week turnaround once your data is in, and an executive findings presentation to close.
Book a diagnostic callDiagnostic Lite
You're fairly sure profit is leaking somewhere, and you want a real number on it, plus a clear read on what to do next.
Submit your numbers and you get back a clear report I've reviewed personally: an estimated recovery range, an area-by-area breakdown across pricing, margin, and collections, and the top patterns it surfaced.
Best for
Operators who want a concrete, quantified starting point, or who'd rather run at the quick wins themselves before going deeper.
Lite
The full Diagnostic
Runs from
Lite
A lighter set of numbers
The full Diagnostic
Complete financials
You get back
Lite
A directional read you can act on now
The full Diagnostic
Every finding modelled to a defensible floor
Closes with
Lite
A reviewed report
The full Diagnostic
The full deliverable set and an executive presentation
Lite works from a lighter set of numbers and gives you a directional read you can act on now. The full Diagnostic goes deeper: complete financials, every finding modeled to a defensible floor, the full deliverable set, and an executive presentation.
After the Diagnostic
Once you know where the profit is, these two engagements recover it and keep it recovered.
01Implementation
Implementation Advisory
The hands-on work of actually recovering the profit.
I work through the areas the Diagnostic surfaced, one at a time or bundled:
- Pricing brought back into alignment.
- Service-line margins rebalanced, so no line quietly subsidizes another.
- Revenue capture tightened across billing and collections.
Each fix comes with AI-assisted tooling so it holds. Half your Diagnostic fee credits toward it when you start within 60 days.
02Standing review
Quarterly Structural Review
A standing outside check that the gains are holding.
Each quarter I re-run your key metrics and send a short, honest read: what's improved, what's slipping, and the two or three things to fix next.
Available after any engagement, whether Diagnostic Lite, the full Diagnostic, or an implementation, so the profit you found doesn't quietly erode.
AI Strategy Advisory
“What do we actually do about AI?” Answered through your numbers.
This is the engagement for that decision. I look at how AI is already reshaping your costs, then map which functions to bring it into first for real margin impact.
You get a prioritized, sequenced plan:
01
Where AI changes your cost structure, and the margin that frees up.
02
Which functions to automate first, ranked by payoff.
03
The tools, cost, and timeline for each move.
04
How your team makes the transition without the work stalling.
Grounded in how your business actually runs. Run it on its own, or alongside the Diagnostic.
Free AI Exposure Scorecard
Not ready for a conversation? The free AI Exposure Scorecard scores where AI is most likely to hit your costs, in about five minutes.
Where Else I Work
Artemina is where I do the financial and margin work. Two other practices go deep in their own worlds.
Kelsey Bartley
Custom AI builds, operational systems, advisory, and hands-on training, across industries. Start here when the question is less “where is my profit hiding” and more “how do I put AI to work across the whole business.”
Property Pros Collective
AI-forward operations consulting and training for real estate: brokerages, property managers, and firms that want help from someone who has run the back office and closed the deals.
Get in Touch
I respond to every inquiry personally, usually within one business day.
For the Profit Recovery Diagnostic, AI Strategy Advisory, implementation, speaking, or press:
contact@arteminagroup.com